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Ham Yard Hotel


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Amenities

  • AccessibleAccessible
  • BarBar
  • Free WifiFree Wifi
  • Parking on SiteParking on Site
  • Pet friendlyPet friendly
  • RestaurantRestaurant
  • SpaSpa
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The Experience


Finding fresh space in central London is already a challenge; finding ¾ of an acre is just about unheard of. Yet once again, Firmdale has made the (nearly) impossible quite real with its first true complex centered around the new flagship Ham Yard Hotel.

The Scene

Piccadilly Circus and the West End are the ever-beating heart of central London, never really pausing to slow down and pulsing with tourists and locals alike. The acquisition of such a relatively large piece of land so close to Piccadilly Circus is a huge advantage for Ham Yard. It’s located just off the main artery of Shaftesbury Avenue and flanked by theatres, restaurants and shops (if you’re not entertained enough by Ham Yard’s offerings). Tube stations and bus stops abound to whisk you away; we highly recommend picking up bus 453 in either direction for a public transit sightseeing tour (sit on the top of the double decker bus in front for a “London” experience).

The Concept

From the start, Firmdale set out to create a hotel experience unlike any other. Their success has been nearly unparalleled and in true entrepreneurial fashion, they aimed even higher for their flagship property: an all-in-one shopping, entertainment, and restaurant complex anchored by a hotel and apartments. Ham Yard is far more of an inclusive sort of property than the other hotels thanks to its many offerings to draw the public in and as such, the atmosphere is a great deal more laid back and come-as-you-are. The Ham Yard Bar and Restaurant serve up a constantly rotating menu of British cuisine (but of course!) under chef Phil Kendall (keep an eye out for the oranges! You'll understand when you see it). But never fear if you want a little bit of seclusion from the world outside---there’s a rather extensive guests-only library, a Soholistic spa, and movie nights at the expansive 190-seat theatre.

The Look

Ham Yard’s style is even brighter and more vibrant than many of its Firmdale London counterparts. The patterns are bolder than ever and brought into 3D relief in fabrics throughout the room (often). Art feels even more incorporated into the design than ever with colors in both the work and room itself echoed (but not matched!). Though very decorated, the space is never cluttered and feels quite large with gorgeous floor-to-ceiling windows. The suites are roomier than ever---for that matter, so are the rooms---and the feeling that Kit Kemp wanted to make this as comfortable as her own home resonates soundly in her daring interior design choices. We feel very confident in our assessment that this is her best work so far.

In Short

Ham Yard dazzles in scope and amenities yet remains inviting with the personalized service expected from a Firmdale Hotel. The “urban village” feel adds just the right amount of intimacy in busy London while keeping its finger on the pulse of the West End.


- BoutiqueHotels.com Editors -

What Stands Out

  • Flagship hotel of the popular Firmdale brand
  • Restaurant, bar, theatre, bowling alley, shopping, and more in one vibrant urban village
  • Super-central West End location just off Piccadilly Circus

Know Before You Go

  • Ask to see the bowling alley imported from Texas; as of right now it’s only available for private rental but we (like everyone else who stays here) hope that it’ll be opened up for single lane usage soon.

Amenities

  • AccessibleAccessible
  • BarBar
  • Free WifiFree Wifi
  • Parking on SiteParking on Site
  • Pet friendlyPet friendly
  • RestaurantRestaurant
  • SpaSpa

About the Hotel

Rooms: 91

Address: 1 Ham Yard, London, W1D 7DT

Check-in/Check-out: 2 PM/11 AM

Map


* 1 Ham Yard, London W1D 7DT

Top Restaurants


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Reviews for The Ham Yard Hotel


Editorial Reviews

Telegraph UK
"...A light-filled, spacious new build in an ?urban village? setting at the bottom of Regent Street, perfectly placed for Mayfair and Soho..."
The Australian
"...In their most ambitious project yet, London hoteliers Kit and Tim Kemp have taken a disused site in central Soho and transformed it into a design-driven urban village complete with 91-room hotel, 188-seat theatre, rooftop garden and a cluster of specialty shops..."

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Location
LondonHam Yard Hotel